Smart Ticketing B2B & B2C Platform

Classic Exclusive – Smart Ticketing Platform for Classical Music in the Heart of Vienna

Classic Exclusive, a prestigious Austrian production company known for organizing elite classical concerts featuring Mozart and Vivaldi in the world-renowned Musikverein Vienna and the legendary Golden Hall, partnered with Wollow to build a comprehensive digital ecosystem for ticketing, sales, event management, and international distribution.

What We Delivered

We developed a fully integrated B2B & B2C platform tailored to the needs of a high-volume, high-prestige live performance business. The system includes:

• Online and physical ticket sales

• Custom seat map builder and venue designer

• Barcode-based ticket validation

• Agent and partner invoicing system

• AI-powered analytics for marketing and sales planning

• In-house video production and social media marketing services delivered by Wollow

 A Premium Booking Experience

Built for speed, elegance, and conversion, the booking process is optimized for international audiences with:

• A two-step ticket purchase process

• Stripe payment integration (PCI-DSS compliant)

• Fully responsive design across all devices

• Personalized pricing, discount policies, and user/agent segmentation

 Global Distribution, API-Driven

To extend Classic Exclusive’s global reach, we integrated the platform with the industry’s leading ticket resellers:

• GetYourGuide API

• Viator (TripAdvisor) API

• Tiqets API

The system allows automatic publishing of events and real-time reporting on performance and sales across all platforms.

Admin Panel with Enterprise-Level Control

The backend interface provides full business management capabilities:

• Real-time sales tracking by channel and source

• Event and pricing management

• Invoice generation per agency

• Audience segmentation tools

• Dynamic pricing features

• AI-enhanced forecasting and planning tools

End-to-End Support: Video Production & Digital Marketing

In addition to software development, Wollow also provides video editing and post-production services, creating promotional assets for campaigns across Facebook, Instagram, YouTube, and other digital channels.
All marketing efforts are coordinated with the concert calendar, targeting international audiences with high-quality branded content.

Results & Value Delivered

• Increased sales conversion through simplified UX

• Secure and fast international payments via Stripe

• Greater global visibility through distribution integrations

• Stronger audience engagement via targeted content and social ads

• Better forecasting and campaign planning with real-time data

Where Technology Meets Culture

This project reflects our ability to combine high-end technology with the refinement of cultural production.
Wollow’s platform for Classic Exclusive is not just a ticketing tool — it’s a complete digital infrastructure, tailored for one of Europe’s most respected classical concert organizers.