UI(User Interface) and UX(User Experience) Design
Every great website is built upon a great user interface. Everybody wants a site that looks good and loads quickly, but it’s even more important to think carefully about the experience that you’re providing for your potential customers. In order to achieve the best possible outcome from each user, your website should make it easy for people to find exactly what they are looking for, providing them with a clearly-defined path from A to B.
User interface design hinges on this idea of a ‘journey’ through your website. When a user lands on your website, their next step should be immediately obvious; if there is any confusion or ambiguity, there’s a strong chance that the user will abandon your site and go to one of your competitors instead.
When we are designing your website, we will ensure that your user interface is crystal-clear and an absolute pleasure to use. This will result in low bounce rates, happy customers, and lots of conversions for your business.
A user experience (UX) is a fast and cheap way to improve your product. During a UX audit, a designer uses a set of skills, tools, and methods, to examine how users interact with your product and identify any UX issues. This analysis includes recommendations on how to optimize your application, improve business performance, and increase ROI (Return on Investment).
A UX is based on the designer’s expertise as well as on heuristic principles, usability guidelines, and user interface best practices. A user experience review always starts with thorough research and data analysis. That way, we can identify what isn’t working properly in your product, enabling us to give you relevant recommendations for solving UX issues.
Your company logo should sum up your entire business in a nutshell. Our design team will collaborate with you to create an eye-catching, professional-looking logo, that represents your company in the best possible way, serving as visual shorthand for what you do and enticing those who view it to find out more about the people behind the logo.
Brand identity should remain constant throughout every element of your web presence and beyond. We can create a style guide for your business, which can then serve as a rulebook for all future endeavours. From font choice to identity colours, we will take everything into account to help you develop a strong brand that suits your business.