The visual identity of Dr. Vartan Mardirossian's was realized as if for a fellow artist, with his help of course. He is an outstanding surgeon, specializing in facial feminization, and aesthetics are his calling. He has undergone a 7-year qualification with the world-famous Dr. Jeffrey Spiegel. Dr. Vartan Mardirossian lives and works in Jupiter, Florida, and offers facial and body procedures, while his excellent surgical skills and the high satisfaction rate of his patients made him a popular choice for women, seeking to feminize their face.
During our arrangement with Dr. Vartan Mardirossian our main creative goal was comprised of developing a new, attractive and appropriate to his business' character visual identity. Our client's request was for the logo to feature a artistically intertwined male and female faces, symbolizing the services he offers to clients. We enriched the request, by skillfully integrating the vision with Dr. Vartan Mardirossian's initials. The colors and fonts of the typography, of course, were chosen carefully and with clear reason.
After much refinement of the strokes, thanks to the professional and critical involvement of Dr Mardirossian, the logo was born leaving us all satisfied with the results.
The logo turned to the main element, around which we built the new corporate forms, envelopes, folders, business cards, signs and uniforms. Our client's website and social media channels were also modernized with the new visual identity, which we developed especially for Dr. Vartan Mardirossian.