Brand Identity Design for Facial Feminization Surgeon

Brand Identity for Dr. Vartan Mardirossian, Facial Feminization Surgery (USA)

• Location: Jupiter, Florida
• Project Type: Branding, Identity Design, Visual Assets, Digital Presence

We had the opportunity to create a complete visual identity for Dr. Vartan Mardirossian, a highly respected plastic surgeon based in Florida, known for his expertise in facial feminization surgery. The project was a true creative collaboration, as Dr. Mardirossian himself brings an artistic perspective to his medical work.

Having completed a 7-year specialization under the world-renowned Dr. Jeffrey Spiegel, Dr. Mardirossian has become a trusted name among patients seeking facial and body procedures that combine surgical precision with aesthetic harmony.

 The Challenge

Our goal was to design an elegant and recognizable visual identity that reflects the refined, transformative nature of his practice. The logo was envisioned to include intertwined male and female profiles, symbolizing the essence of facial transformation. We also subtly integrated the initials "VM" into the design, blending form and meaning with intention.

Every detail – from color palette to typography – was carefully selected and refined, with direct feedback from Dr. Mardirossian, ensuring the final design felt both personal and professional.

The Outcome

The resulting logo became the core of a full branding system, which included:

• Corporate materials: letterheads, business cards, folders, envelopes

• Clinic branding: signage, uniforms, interior elements

• Digital presence: updated website visuals and social media assets

The new brand identity communicates sophistication, trust, and artistic precision – perfectly aligned with the values and standards Dr. Mardirossian brings to every patient interaction.