Shared Logistics Software for Australia
GoFreight – Australia’s First Web-Based Freight Marketplace
Developed by Wollow | Launched 2012 | Ahead of Its Time
GoFreight.com.au was an innovative web and mobile logistics platform developed in 2012 by Wollow, acting as both technical creator and majority investor. Long before Uber Freight or similar services gained traction, GoFreight connected shippers and transport operators through a transparent, scalable online ecosystem.
With a total investment of over $500,000 USD, Wollow created an all-in-one freight solution offering:
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Web platform and smartphone apps for freight booking and tracking
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Real-time freight matching between shippers and carriers
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Transparent bidding/quoting system for cost-efficient logistics
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Optimization of routes and reduction of empty truckloads
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Smart load management and reporting tools
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Fully secure, cloud-based architecture and admin panel
A Disruptive Idea Ahead of Its Time
GoFreight served as a national digital marketplace for road freight in Australia. It revolutionized transport operations by:
- Enabling transporters of all sizes – from independent operators to logistics firms – to compete for work in real time
- Lowering costs for shippers and increasing load efficiency for carriers
- Reducing environmental and logistical waste by minimizing empty return trips
- Providing instant quoting and booking for any type of item, from parcels and furniture to cars, containers, and heavy equipment
“When transporters compete for a customer’s business online, everybody wins.”
Though the platform saw initial traction and live operations for over a year, it was eventually sold due to regulatory constraints in Australia. Today, GoFreight stands as a benchmark of innovation, market foresight, and execution.
