Redesign, Brand-New Logo, and a Fully Revamped B2B Platform

Today, we are thrilled to officially launch the upgraded digital platform for Classic Exclusive - the leading Austrian production company organizing premier classical concerts featuring Mozart and Vivaldi at the iconic Golden Hall of Musikverein Vienna.

After laying the foundation for their comprehensive ticketing ecosystem last year, today we’ve taken the next big leap: a complete redesign, a brand-new logo, and a total technical rewrite of the B2B system and CMS.

New Visual Identity and Logo

To meet the high standards of the global classical scene and the refined taste of Vienna’s audiences, we crafted an entirely new logo and transformed the visual identity for Classic Exclusive.

• New Logo: Blends classic elegance with a modern, premium feel.

• Intuitive Redesign: Enhanced user experience (UX/UI) guiding customers seamlessly from first click to ticket reservation.

A Powerful Upgrade "Under the Hood": New CMS and B2B System

Beyond the visual redesign, this phase focused heavily on fully modernizing the administrative and B2B infrastructure.

New B2B Platform for Agencies and Partners Classical music in Vienna relies heavily on global travel partners, tour operators, and agencies. The new B2B platform delivers:

• Faster, More Flexible Workflows for Agents: Streamlined ticket issuance, seat holds, and group management.

• Automated Payments and Invoicing: Optimized processes for invoice generation, commission tracking, and credit limit management.

• Real-Time Synchronization: Instant integration with global distribution channels (GetYourGuide, Viator/TripAdvisor, Tiqets).

Completely Revamped CMS (Custom Content Management System)

The administrative control panel was rebuilt from the ground up to ensure maximum speed and agility for the Classic Exclusive team:

• Blazing Speed and Security: A new architecture guaranteeing stability even during peak traffic and high demand.

• Streamlined Event Management: Effortless handling of concert schedules, pricing strategies, and the interactive seating/stage designer.

• Deeper AI Analytics: Enhanced tools for sales forecasting, seasonal demand analysis, and ad campaign management.

An Unparalleled Digital Ecosystem

By bringing together the fresh design, new logo, upgraded CMS, and dedicated B2B platform, Classic Exclusive now operates one of Europe's most advanced digital ecosystems for cultural management and ticketing.

We extend our gratitude to the Classic Exclusive team for their continued trust. At Wollow, it is an honor to continue digitizing and elevating high-art cultural experiences.