Why Some Online Stores Succeed – and Others Don’t

At Wollow, we’ve spent over 15 years building high-quality digital products, including websites, e-commerce platforms, and custom software. Based in Varna, Bulgaria, we focus on writing clean, custom code, ensuring performance, fast loading, great UX, and long-term SEO value.

We don’t just build websites – we form ongoing partnerships with our clients. We provide consulting, support, and strategic advice tailored to real business goals.

🔗 Learn more about our support & consulting services

“I have an online store, but no orders. Why?”

We hear this all the time. The truth is: a website alone doesn’t guarantee success. With drag-and-drop platforms (Wix, Shopify, etc.), creating a site has become easy – but building a profitable one takes skill.

A successful online store requires:

• 5–6 specialized skill sets: programming, UX/UI design, marketing, SEO, content, support

• Time, consistency, and expert strategy

• A well-defined plan and measurable goals

If you rely on a “friend,” a student, or a low-budget freelancer, you risk losing money, time, and trust.

How to start the right way

1. Partner with a team with real experience (min. 4–5 years)

2. Sign a proper contract

3. Demand clarity on phases, responsibilities, and outcomes

4. Accept that quality work requires fair investment

The “500 BGN Store” Myth

Many believe: “IT experts earn 3,000–8,000 BGN/month, but my site should cost just 500.”

Reality check: Skilled developers don’t work for unrealistic rates. Cheap work = expensive mistakes. Your store is a long-term asset. Don’t cut corners.

Top Mistakes That Kill Online Stores

Poor UX/UI

• Your store should build trust immediately

• No more than 3 clicks to any product or info

• Must be mobile responsive – over 85% of traffic comes from phones

🔗 Explore our design & UX services

No SEO Optimization

Without SEO, your store won’t appear in searches unless you run ads 24/7. Key essentials include:

• Clean, semantic code

• Unique, relevant content

• Mobile and desktop optimization

• Proper image use (size, quality, format)

• Fast page loads – search engines reward speed

🔗 See how we handle SEO

Important: SEO takes time. Expect results in months, not weeks. Be patient and consistent.

No Advertising Strategy

Even the best store needs traffic. Especially at launch, ads are a must. We recommend:

• Facebook & Instagram campaigns

• Google Ads

• Email marketing & remarketing flows

🔗 Ask us about digital advertising strategies

Happy Customers = Long-Term Growth

Your most powerful marketing tool? A satisfied customer.

Great service turns buyers into loyal ambassadors who bring new business through word of mouth. Respect your customers, build trust, and they’ll do the advertising for you.

Special Thanks

We want to thank our clients from Gioia Amore Grande – a fine Italian food e-commerce store we built with passion and precision. This project shows what happens when quality meets the right digital partner.